LineCrate Nation
Welcome to LineCrate Nation.
We’re rooted in the line trade, built around blue-collar life, and growing to serve all blue-collar workers, patriots, and the families who stand behind them.
As a LineCrate Brand Ambassador, you’re helping us do more than sell products. You’re helping us grow a community and a brand that shows up for blue-collar families when it matters most.
The essentials for representing LineCrate with honesty, energy and blue-collar pride.
Rooted in the line trade. Built for the blue-collar life. All one Nation.
LineCrate started in the line-trade community and continues to grow across the blue-collar world.
We believe in hard work, family, brotherhood and sisterhood, pride in the trades, and taking care of our own.
That should come through in the content we create and the products we put into the world.
When you create content, make a sale, share an idea, or introduce someone new to LineCrate, you help grow the business that makes our community programs possible.
Your content helps us keep growing, and growth helps us keep showing up.
That does not mean every individual purchase equals a specific dollar amount donated. Our ability to support these programs comes from the overall growth and sales of our shop and Clubs.
We are a heart-centered company, and helping families is part of who we are.
When it feels natural, talk about our mission and the ways LineCrate shows up for the blue-collar community, but do not claim a specific donation amount or percentage unless a campaign clearly states one.
We don’t want you sounding like an ad.
Share real experiences. Show products in real life. Tell people what you actually like, what caught your attention, who you think would use it, or why it makes a good gift.
Your personality is the reason people follow you.
And being part of the Crew goes beyond posting.
WE WANT YOUR FEEDBACK.
You’re close to the people we’re trying to serve. We want to hear what you’re seeing.
We want strong content, but we also want trustworthy content.
Depending on the product, your audience may include:
Don’t force every product to fit every audience.
A lineman-specific item should speak to LineMen and people buying for LineMen. A broader blue-collar product can reach across several trades.
Use the product itself to decide who should hear the message.
Growth helps us keep showing up.
Our Fallen Heroes’ Child Program helps us continue showing up for children who have lost a parent on their blue-collar job.
Through our LineKid Christmas Program, we work to make Christmas a little brighter for children of fallen linemen.
We also work alongside Line Brother’s Keeper to help raise awareness and funds for injured and fallen LineMen and their families.
These programs are supported by the overall growth and sales of our shop and Clubs—not a fixed amount from every individual purchase.
Your feedback helps us understand the people we serve and build what they actually want.
You’re not here just to post a link.
You’re part of the LineCrate Crew.
Your content, ideas, feedback, and relationship with your audience can help shape where LineCrate goes next.
Build. Create. Sell. Repeat.
And help us keep showing up for the blue-collar community along the way.
Find the tools, sample path or real Crew support you need.
