CREATOR TOOLS
Everything you need to create better content, stay on-brand, and make more sales.
BACK TO HQ | REQUEST A SAMPLE & GET HELP
Use the section names below to find what you need:
Creator Brief
Commission Information
Product Selling Kits
Swipe Library
AI Prompt Library
Resources
Contact Us / Help Center
LineCrate Nation Creator Brief
Welcome to the LineCrate Brand Ambassador Crew.
This page explains who we are, what we stand for, who we serve, and how to create content that fits the LineCrate Nation brand.
Please read this before posting your first video.
This brief is here to help you create better content, avoid confusion, and represent the brand the right way.
Who We Are
LineCrate Nation is a Blue Collar & Patriot lifestyle brand.
We create and sell products for hardworking Americans who believe in:
Hard work
Freedom
Family
Personal responsibility
Pride in America
Blue Collar values
Respect for the people who build, fix, protect, and serve this country
We are not trying to be just another apparel or product company.
We are building the largest Blue Collar Creator Network and Brand Ambassador community in America.
Our Mission
Our mission is to support, celebrate, and bring together the Blue Collar and Patriot community.
We create products for the people who keep America moving.
That includes the workers, families, first responders, veterans, and everyday Americans who still believe in hard work, grit, and showing up when it matters.
LineCrate Nation is built for people who are proud of what they do, where they come from, and what they stand for.
Our Giving Back Message
This wording matters.
When talking about our mission or giving back, please use this wording:
Your support, your orders, and your memberships help us continue giving back to the families of our fallen heroes.
Please do not say that every order directly supports fallen families.
We want our message to be honest, clear, and respectful.
Brand Voice
LineCrate Nation should sound:
Real
Proud
Straightforward
Blue Collar
Patriotic
Helpful
Human
A little funny when it fits
Never fake or overly polished
You do not need to sound like a commercial.
Actually, we prefer that you don’t.
The best videos feel like a real person showing something they actually like.
Words And Phrases We Like
You can use phrases like:
Blue Collar
Patriot
Hardworking Americans
Built for the ones who keep America moving
For the crew
For the truck
For the jobsite
For the garage
For the man who has everything
Gift idea for him
Working-class pride
Proud to be American
For linemen, tradesmen, and hardworking families
Built around hard work, freedom, and family
LineCrate Nation
LineCrate Brand Ambassador Crew
Keep it natural.
Do not force every phrase into every video.
Words And Claims To Avoid
FTC Disclosure Requirement
If LineCrate sends you a product, gives you a discount, pays commission, provides a bonus, or gives you any other benefit, you must clearly disclose that relationship.
Use a simple disclosure such as #ad, #LineCratePartner, #gifted, or say “LineCrate sent me this” in the video.
Put the disclosure where viewers can easily see or hear it. Do not hide it at the end of a long caption.
What Good Content Looks Like
Good LineCrate Nation content usually does one of these things:
Shows the product quickly
Makes someone laugh
Solves a simple problem
Feels like a good gift idea
Tells a relatable Blue Collar story
Shows how the product fits real life
Creates pride, humor, emotion, or curiosity
Makes someone think, “Yep, I know someone who needs that”
Good content is usually simple.
You do not need fancy equipment.
You need a clear hook, a real angle, and a reason people should care.
Simple Video Formula
Use this structure when you are stuck:
1. Hook
Get attention in the first 3 seconds.
Examples:
“Every crew has this guy.”
“If your husband is Blue Collar, he needs this.”
“This belongs in every work truck.”
“This is the kind of gift he’ll actually use.”
“For the guy who works hard and says he doesn’t need anything.”
2. Show The Product
Show the product early.
Do not wait until the end.
People need to see what you are talking about.
3. Tell The Story
Explain why it matters.
Keep it short and real.
Examples:
Who is it for?
Why would someone want it?
Why is it funny, useful, meaningful, or giftable?
Where would someone use it?
4. Soft CTA
End with a simple call to action.
Examples:
“It’s linked in the orange cart.”
“If this fits your crew, it’s in the shop.”
“Grab one before they’re gone.”
“If your husband needs one, you know what to do.”
“It’s a solid gift idea for the Blue Collar guy in your life.”
What We Want Creators To Focus On
Focus on:
Real reactions
Clear product shots
Strong hooks
Good lighting
Easy-to-hear audio
Relatable stories
Simple edits
Comments from viewers
Testing different angles
Posting consistently
You do not need to make the perfect video.
You need to make videos, learn from them, and keep improving.
Common Mistakes To Avoid
Avoid these mistakes:
Taking too long to show the product
Sounding like an ad
Reading a script in a stiff voice
Using too much text on the screen
Making the video confusing
Only posting one video and giving up
Copying another creator exactly
Making claims that are not true
Choosing a product that does not fit your audience
Waiting for perfect instead of posting
Simple usually wins.
Product Review Guidelines
If you are reviewing or showing a product:
Be honest
Show the product clearly
Do not fake results
Do not say you bought it if it was sent as a sample
Do not make promises the product cannot keep
Share your real opinion
Tell people who the product is best for
Trust matters.
A real review is better than a fake perfect one.
Commission Information
Most Brand Ambassadors start at 12% commission through TikTok Shop or Shopify Collabs.
Top-performing creators may qualify for:
Higher commission
Bonus products
Early product access
Product kits
Special launches
Referral opportunities
Extra recognition
Higher commissions are earned through performance.
That means:
Consistent posting
Strong content
Sales
Professional communication
Positive attitude
Helping grow the community
ELITE CREATOR PATH
A creator becomes Elite by:
✔ Consistent videos
✔ Strong sales
✔ Professional communication
✔ Positive community member
✔ Helps recruit others
Elite creators receive:
• 15% commission
• Product kits
• Early launches
• Exclusive products
• Recognition
PRODUCT SELLING KITS
Choose one product that fits your audience. Review its winning content before you film. Use the blank spots below to add up to 3 shoppable post links.
MEMBERSHIP CLUBS
Before promoting a club: Complete the LineCrate W-9 process and use your assigned Subbly coupon.
LineCrate Subscription Box
Where to promote: Subbly club link and assigned coupon
Best audience: Add the best audience for this item.
Why it sells: Add the strongest reason customers buy it.
Video angles and hooks: Add 3 strong ideas from your winning content.
Shoppable post links
1. Add link
2. Add link
3. Add link
LinePak Subscription Box
Where to promote: Subbly club link and assigned coupon
Best audience: Add the best audience for this item.
Why it sells: Add the strongest reason customers buy it.
Video angles and hooks: Add 3 strong ideas from your winning content.
Shoppable post links
1. Add link
2. Add link
3. Add link
Lineman Hat Club
Where to promote: Subbly club link and assigned coupon
Best audience: Add the best audience for this item.
Why it sells: Add the strongest reason customers buy it.
Video angles and hooks: Add 3 strong ideas from your winning content.
Shoppable post links
1. Add link
2. Add link
3. Add link
Blue-Collar Buyers Club
Where to promote: Subbly club link and assigned coupon
Best audience: Add the best audience for this item.
Why it sells: Add the strongest reason customers buy it.
Video angles and hooks: Add 3 strong ideas from your winning content.
Shoppable post links
1. Add link
2. Add link
3. Add link
COINS & BLUE-COLLAR GIFTS
Drag Up Or Shut Up Challenge Coin And Sticker Set
Where to promote: TikTok Shop and Shopify Collabs
Best audience: Add the best audience for this item.
Why it sells: Add the strongest reason customers buy it.
Video angles and hooks: Add 3 strong ideas from your winning content.
Shoppable post links
1. Add link
2. Add link
3. Add link
Be Safe, I Need You Here With Me Blue Collar Prayer Coin
Where to promote: TikTok Shop and Shopify Collabs
Best audience: Add the best audience for this item.
Why it sells: Add the strongest reason customers buy it.
Video angles and hooks: Add 3 strong ideas from your winning content.
Shoppable post links
1. Add link
2. Add link
3. Add link
Blue Collar Coin Collection
Where to promote: TikTok Shop and Shopify Collabs
Best audience: Add the best audience for this item.
Why it sells: Add the strongest reason customers buy it.
Video angles and hooks: Add 3 strong ideas from your winning content.
Shoppable post links
1. Add link
2. Add link
3. Add link
APPAREL & EVERYDAY GEAR
Drag Up Or Shut Up Hat
Where to promote: TikTok Shop and Shopify Collabs
Best audience: Add the best audience for this item.
Why it sells: Add the strongest reason customers buy it.
Video angles and hooks: Add 3 strong ideas from your winning content.
Shoppable post links
1. Add link
2. Add link
3. Add link
Lineman Wallet
Where to promote: TikTok Shop and Shopify Collabs
Best audience: Add the best audience for this item.
Why it sells: Add the strongest reason customers buy it.
Video angles and hooks: Add 3 strong ideas from your winning content.
Shoppable post links
1. Add link
2. Add link
3. Add link
Brotherhood Of Electrical Workers Personalized Local Shirt
Where to promote: TikTok Shop and Shopify Collabs
Best audience: Add the best audience for this item.
Why it sells: Add the strongest reason customers buy it.
Video angles and hooks: Add 3 strong ideas from your winning content.
Shoppable post links
1. Add link
2. Add link
3. Add link
LINEMAN GEAR & PRODUCT KITS
Mystery Lineman LineCrate
Where to promote: Shopify and Shopify Collabs
Best audience: Add the best audience for this item.
Why it sells: Add the strongest reason customers buy it.
Video angles and hooks: Add 3 strong ideas from your winning content.
Shoppable post links
1. Add link
2. Add link
3. Add link
Boom LineGear Hook
Where to promote: TikTok Shop and Shopify Collabs
Best audience: Add the best audience for this item.
Why it sells: Add the strongest reason customers buy it.
Video angles and hooks: Add 3 strong ideas from your winning content.
Shoppable post links
1. Add link
2. Add link
3. Add link
Bashlin Handline Carrier
Where to promote: TikTok Shop and Shopify Collabs
Best audience: Add the best audience for this item.
Why it sells: Add the strongest reason customers buy it.
Video angles and hooks: Add 3 strong ideas from your winning content.
Shoppable post links
1. Add link
2. Add link
3. Add link
Swipe Library
Study What Works
Welcome to the LineCrate Nation Swipe Library.
This page is here to help you create better content faster.
Before filming your first video, spend time studying the examples, hooks, angles, and content formats on this page.
The goal is not to copy another creator.
The goal is to understand what works, then make it your own.
Good creators model.
Great creators improve.
How To Use This Page
Use this page when you need help with:
Video ideas
Hooks
Text overlays
Captions
Soft CTAs
Product angles
Unboxing ideas
Comment reply ideas
Gift angles
POV videos
Product demos
Before you post, pick one clear angle.
Do not try to say everything in one video.
One video.
One hook.
One angle.
One clear reason to care.
The Simple Winning Video Formula
Most strong product videos follow this basic structure:
1. Hook
Get attention in the first 3 seconds.
Say or show something that makes people stop scrolling.
2. Product
Show the product early.
Do not hide it until the end.
3. Story
Explain why the product matters.
Make it funny, useful, relatable, emotional, or giftable.
4. Soft CTA
End with a simple call to action.
Do not beg people to buy.
Just make it easy for them to find it.
Hook Library
Use these hooks as starting points.
Make them fit your voice, your audience, and the product you are showing.
Blue Collar Hooks
“Every crew has this guy.”
“If you work Blue Collar, you already get it.”
“This belongs in every work truck.”
“The guys on the crew are going to fight over this.”
“If he works with his hands, he’ll understand this.”
“This is for the ones who keep America moving.”
“Blue Collar guys are impossible to shop for, but this works.”
“If your husband works long hours, he needs this.”
“This is one of those things he won’t buy himself.”
“For the guy who says he doesn’t want anything.”
Patriot Hooks
“This is for the ones who still love America.”
“If you’re proud to be American, this one makes sense.”
“This is for hardworking Americans.”
“Built for people who believe in freedom, family, and hard work.”
“This one feels like America.”
“For the ones who still stand for something.”
“If your family loves patriotic gear, check this out.”
“Simple, patriotic, and actually useful.”
“This is the kind of gift a patriot would actually keep.”
“For the people who build and protect America.”
Gift Hooks
“If your husband is hard to shop for, try this.”
“This is a solid gift idea for him.”
“For the dad who already has everything.”
“This is better than another boring gift card.”
“If he has a truck, a toolbox, or a garage, this fits.”
“This would make a great stocking stuffer.”
“This is the kind of gift he’ll actually use.”
“If he works hard and never asks for anything, this is for him.”
“Gift idea for the Blue Collar guy in your life.”
“This is small, but it says you know him.”
Funny Hooks
“I know exactly who needs this.”
“Your crew has one of these guys.”
“This is dangerously accurate.”
“This feels personal.”
“Somebody’s husband needs this.”
“This is funny because it’s true.”
“This belongs in the work truck immediately.”
“If you know, you know.”
“This is giving jobsite energy.”
“The foreman might not approve, but the crew will.”
Soft CTA Library
Use these at the end of your videos.
Keep it natural.
Simple CTAs
“It’s linked in the orange cart.”
“You can check it out in the shop.”
“It’s available through LineCrate Nation.”
“If this fits your crew, grab one.”
“If this sounds like your kind of thing, it’s linked.”
“Check it out if you want one.”
“This would make a solid gift.”
“Grab one before they’re gone.”
“It’s in the shop now.”
“If your husband needs one, you know what to do.”
AI Prompt Library
Use AI To Create Better Content Faster
Welcome to the LineCrate Nation AI Prompt Library.
This page gives you copy-and-paste prompts you can use with ChatGPT or another AI tool.
Use these prompts when you need help with:
Video ideas
Hooks
Scripts
Captions
Text overlays
Comment replies
New product angles
Better CTAs
Turning one video idea into more videos
You do not have to start from scratch every time.
Copy a prompt.
Paste it into AI.
Add your product name.
Then make the answer sound like you.
How To Use These Prompts
Follow this simple process:
Pick the prompt you need.
Copy it.
Paste it into ChatGPT or another AI tool.
Replace the bracketed words with your product or audience.
Read the answer.
Edit it so it sounds like you.
Film your video.
AI should help you move faster.
It should not make you sound fake.
Always make the final video feel natural.
Prompt 1: Video Idea Generator
Use this when you need video ideas for a product.
Copy This Prompt:
Give me 20 TikTok video ideas for [PRODUCT NAME].
The audience is Blue Collar workers, Patriots, hardworking men, wives shopping for gifts, truck owners, tradesmen, first responders, veterans, outdoor men, and working-class families.
Mix these types of videos:
Funny
Gift idea
Product demo
POV
Blue Collar lifestyle
Patriot lifestyle
Problem and solution
Comment reply
Unboxing
Storytelling
Keep each idea simple and easy to film.
Prompt 2: Hook Generator
Use this when you need strong opening lines.
Copy This Prompt:
Write 30 short video hooks for [PRODUCT NAME].
The hooks should appeal to:
Blue Collar workers
Patriots
Tradesmen
Husbands
Dads
Wives buying gifts
Truck owners
Outdoor men
Keep each hook under 10 words.
Make them sound real, simple, and scroll-stopping.
Do not make them sound like a commercial.
Prompt 3: TikTok Script Generator
Use this when you need a full video script.
Copy This Prompt:
Write a 20-second TikTok Shop video script for [PRODUCT NAME].
Use this format:
Strong hook in the first 3 seconds
Show the product early
Explain who it is for
Give one clear reason someone would want it
End with a soft CTA
The tone should be real, simple, Blue Collar, and not too salesy.
Use a soft CTA like:
“It’s linked in the orange cart.”
Prompt 4: Gift Idea Script
Use this when the product makes a good gift.
Copy This Prompt:
Write a short TikTok video script for [PRODUCT NAME] as a gift idea.
The buyer is probably a wife, girlfriend, mom, daughter, or family member shopping for a Blue Collar man.
Make the video feel helpful, not pushy.
Focus on why this is a good gift for a hardworking man who is hard to shop for.
End with a soft CTA.
Resources
LineCrate Nation Creator Resources
This page gives you quick access to the links, tools, and files you may need as a LineCrate Brand Ambassador.
Keep this page simple.
Use it when you need:
Product links
Brand links
Approved images
Logos
Creator tools
Helpful reminders
Important program links
If you are not sure where something is, start here.
Important Reminder
Please only use approved LineCrate Nation links, logos, images, and product information.
Do not create your own claims about the brand or products.
Do not say a product is made in the USA, military-approved, union-approved, or charity-based unless LineCrate Nation clearly says that on the product page.
When talking about our mission, use this wording:
Your support, your orders, and your memberships help us continue giving back to the families of our fallen heroes.
Main Brand Links
Use these links when talking about LineCrate Nation.
LineCrate Nation Website
https://www.linecrate.com
Use this link when sending people to the main LineCrate Nation website.
TikTok Shop
Use this link when promoting products through TikTok Shop.
Make sure the correct product is linked in the orange cart before posting.
Shopify Store
https://linecrate.us
Use this link when sharing products outside of TikTok Shop.
Shopify Collabs
Use this link if you are joining or promoting through Shopify Collabs.
Social Media Links
TikTok: https://www.tiktok.com/@linecrate
Instagram: https://www.instagram.com/linecrate/
Facebook: https://www.facebook.com/LineCrate/
YouTube: https://www.youtube.com/c/LineCrate
Use these links if you want to follow, tag, or reference LineCrate Nation.
Product Links
Use the correct product link when posting.
Product Selling Kits
On this page: Best Selling Products
Start here if you are not sure what to promote first.
Current TikTok Shop Products
Use this section to find products available through TikTok Shop.
Current Shopify Products
https://linecrate.us
Use this section to find products available through the LineCrate Nation website.
Membership Products
Use this section when talking about memberships, drops, or recurring LineCrate products.
Approved Brand Assets
Asset access is granted after your sample ships.
Use these files when you need approved LineCrate Nation branding.
Do not stretch, change, recolor, or edit logos unless we give permission.
Logo Files
Approved Brand Assets: https://drive.google.com/drive/folders/1e6bqaDFQxo1O2YvlzY6rwsEoWopdaA5o
Includes:
LineCrate Nation logo
LineCrate logo
Approved brand marks
Approved transparent logos
Product Photos
Approved Brand Assets: https://drive.google.com/drive/folders/1e6bqaDFQxo1O2YvlzY6rwsEoWopdaA5o
Use these photos for content, posts, thumbnails, and approved promotional use.
If you create your own product photos, make sure they are clear, honest, and show the product correctly.
Lifestyle Photos
Approved Brand Assets: https://drive.google.com/drive/folders/1e6bqaDFQxo1O2YvlzY6rwsEoWopdaA5o
Use these when you need Blue Collar, Patriot, truck, garage, outdoor, or lifestyle-style images.
Approved Graphics
Approved Brand Assets: https://drive.google.com/drive/folders/1e6bqaDFQxo1O2YvlzY6rwsEoWopdaA5o
Use these for posts, stories, thumbnails, and simple creator content.
Helpful Creator Tools
These tools can help you create content faster.
AI Prompt Library
On this page: AI Prompt Library
Use this when you need hooks, scripts, captions, or video ideas.
Swipe Library
On this page: Swipe Library
Use this to study what kind of videos, hooks, angles, and CTAs are working.
Remember:
Do not copy creators word-for-word.
Model the structure and make it your own.
Product Selling Kits
On this page: Best Selling Products
Use this before requesting a sample or choosing what to promote.
Creator Brief
On this page: Creator Brief
Read this before posting so you understand the brand voice, mission, and content rules.
Quick Copy And Paste Brand Description
Use this when you need a simple description of LineCrate Nation.
LineCrate Nation is a Blue Collar and Patriot lifestyle brand built for hardworking Americans, tradesmen, first responders, veterans, military families, outdoor men, and working-class families who believe in hard work, freedom, family, and pride in America.
Quick Copy And Paste Mission Message
Use this when talking about our mission.
Your support, your orders, and your memberships help us continue giving back to the families of our fallen heroes.
Please use this exact wording.
Quick Product Post Checklist
Before you post, check:
Did I link the correct product?
Did I show the product clearly?
Did I avoid false claims?
Did I use the right brand wording?
Did I make the video easy to understand?
Did I use a soft CTA?
Does this post represent LineCrate Nation well?
If yes, post it.
Contact Us / Help Center
Need Help?
We’re here to help.
Use this page if you have a question about LineCrate Nation, your Brand Ambassador account, samples, products, content, commissions, or anything else related to creating for us.
Before contacting us, please check the sections below.
Most common questions are answered here.
Before You Message Us
To help us respond faster, please include:
Your full name
Your creator handle
Your email address
The product you are asking about
The platform you are using
A clear description of what you need help with
If you are asking about a sample or product, please include the product name.
If you are asking about a video, please include the video link.
Contact Information
Brand Ambassador Support
Support page: https://www.linecrate.com/creator-sample-request-help
Use this email for:
Sample questions
Product questions
Creator support
Brand Ambassador questions
Shopify Collabs questions
General help
How do I request a sample?
Go to the Request A Sample page inside Brand Ambassador HQ.
Read the instructions, choose the product you want to create content for, and complete the sample request form.
Please only request products you are serious about creating content for.
Am I guaranteed to get a sample?
No.
Sample requests are reviewed and approved based on:
Brand fit
Product match
Content quality
Audience match
Posting consistency
Communication
Product availability
If your sample request is not approved, it does not mean you are removed from the Brand Ambassador Crew.
It may just mean that product is not the right fit right now.
When will my sample ship?
What should I do when my sample arrives?
Once your sample arrives:
Open the package.
Review the product.
Study the Swipe Library.
Pick one video idea.
Film your first video.
Post it.
Send us the video link.
Do not wait for perfect.
Simple, clear content usually works better than overthinking.
How many videos should I make?
We recommend making at least 3 videos per product.
Try different angles, such as:
Gift idea
Product demo
Funny Blue Collar moment
Patriot lifestyle
Truck or garage video
Comment reply video
One video is not always enough to know if a product works.
What if my video does not sell?
How do commissions work?
Most Brand Ambassadors start at 12% commission through TikTok Shop or Shopify Collabs.
Top creators may earn more opportunities over time, including:
Higher commission
Bonus products
Early product access
Product kits
Special launch opportunities
Extra recognition
Higher commissions are earned through consistent content, strong sales, good communication, and helping grow the community.
